Baromètre de la valeur shopper

For retailers, are their brand images, expectations and experiences perceived by their current and future customers as clear-cut as their business strategies and sale targets?

Baromètre de
la Valeur Shopper

Le Baromètre de la Valeur Shopper studies and analyzes the quality of the relationship between brands and consumers based on the study of 11 consumer expectations. The intent is not to measure customer satisfaction, but to differentiate the brands. We provide not only data, but also analyses and presentations, making it simple and easy to understand.

A tool designed to measure the quality of the relationship between consumers and brands. Set up in France 6 years ago, each year the Barometer interviews consumers with questions relating to over 150 brands. On June the 8th, 2017 AltaviaLab has presented the results of the second italian edition. 3000 shoppers, covering more than 160 retailers in 8 different sectors..

Retail Out of the Box

The mission of Altavia Lab is to accompany brands and retailers in defining and implementing the most consistent and profitable strategies as to represent the most evolved and updated source of observation, knowledge and comprehension of behaviors, trends and innovations in the Omnichannel Shopping Experience.


Cristina Lazzati

Director of Gdoweek and Mark-up, Cristina has been working in retail and marketing for more than 15 years. As the director of the master Consumer & Retail, she also holds classes of retail branding in Polidesign, organises and participates actively in seminars and on TV and radio broadcasts. Before joining Gdoweek, she has worked with Elle Italy, L’Espresso and Italia Oggi. Graduated from Bocconi, she pursued her master degree in Social Research in New York, where she has lived for 10 years. She loves changes and lives life to the utmost.

Gianmarco Bachi

Broadcaster, author, journalist, copywriter. Radio Host at Radio Rai, RSI and Radio Popolare where he has been the program director for 10 years. Writer for radio and theater; Collaborator with Amica, Marie Claire, Linus, Diario and other different national newspapers; Satirist at spinoza.it; Co-founder of the communication agency Clinc which has developed and initiated the project ‘Piacere Milano’ together with Altavia Italia.

Pierluigi Cocchini

Pierluigi Cocchini joined laRinascente as sales director in 2008. He has acquired professional experiences in the retail industry through different roles in commercial, marketing and human resources. Because of his cross-divisional background, he was appointed CEO of laRinascente, a high-end shopping and entertainment center in continuous development.

Giuseppe Tamola

Born in 1986, Giuseppe Tamola has studied in Bocconi, WHU School of Management and Copenaghen Business School. Before joining Zalando in February 2011, he has worked in retail in Denmark and Italy. After working in Operations (customer service, logistic and payment), he was appointed Country Manager of Italy since February 2012, country manager of Spain since 2014 and country manager of Poland since 2016.

Alessandro Aquilio

Born in 1979 in Abruzzo, Alessandro Aquilio is the Country Communication Manager of IKEA Italy since October 2016. He has acquired rich experiences in communication, public relations and institutional press relations. He started his professional career in Sanofi-Aventis as press office manager, then in the Corporation and Internal Communication department of Novartis. Since 2004, he has taken different roles with greater responsibilities: the last of which as Communication and Institutional affairs director of Dompé Farmaceutici Group. He is also an author of several novels and communication books.


The second edition of "‘"Barometre de la Valeur Shopper" was presented on June 8th, 2017 in Altavia Italy. The location, which used to be a rice mill in the year 1930s, is now a modern architecture recently expanded and renovated that creates a convivial space.

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